Mike Friton is a freelance shoemaker, weaver, paper sculptor and innovator with over 30 years of experience at Nike. His innovations are responsible for many elements of athletic footwear that people wear today. Each of his crafts informs one another and he is constantly exploring the fringes of his field. Mike’s work is a great example of how non-traditional methods of exploring one’s craft can lead to unique end results. (via Ed)
And as the journey to startup stardom starts today, we now know what each company is building:
- FitDeck: Digital decks of exercise playing cards that deliver ever-changing workouts for fitness and sports.
- GoRecess: Helps users find, book and review fitness activities.
- Chroma.io: An indie game studio that creates virtual worlds tied to real-world activity.
- CoachBase: Provides a digital sports coaching platform.
- GoFitCause: Leverages fitness data as a means of raising money for charities.
- HighFive: Ad network for health and fitness apps that helps people achieve their goals by rewarding them along their journey.
- Sprout At Work: Provider of corporate wellness solutions leveraging social and gamification tools to inspire employees and empower employers.
- GeoPalz: An interactive gaming and rewards platform for kids and families.
- Incomparable Things: Creates activity-driven fantasy sports leagues.
- RecBob: Offers a platform that makes recreational sports easy by organizing play.
Customers can use the device to take images of the items they’re trying on, add Instagram-style filters and then share the looks with their friends via Facebook, Twitter or email. As well as providing a fun opportunity for consumers to share their favorite styles, the idea also helps the brand leverage its fans to spread the word about its new products. The video below shows the store on its opening day:
Even when you have realtime, robust stress-sensing, long battery life, and a svelte thin form factor, the interaction still needs to be simple and useful. Can we really design a product that people will be proud to wear, and that can help people cope with and moderate their stress? (via Enchanted Objects Designing the Stress Watch | Enchanted Objects)